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Logo Lapierre

WELCOME TO LAPIERRE

LAPIERRE IS A FRENCH BIKE BRAND THAT WAS FOUNDED IN 1946

WE ARE DESIGNING PRODUCTS FOR
WORLD CUPS, WORLD TOURS, HOME TRAILS AND GREAT ROADS  

WE HELP ATHLETES TO ACHIEVE THEIR PEAK PERFORMANCE BY MAKING THEM
BETTER, FASTER, STRONGER

NO MATTER YOUR SKILL LEVEL OR GOAL, YOU ARE AN ATHLETE BECAUSE YOU TAKE INSPIRATION FROM SPORT

 

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LAPIERRE IS HOME TO THE BEST ATHLETES IN THE WORLD

COMPETITION IS IN OUR BLOOD

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LAPIERRE IS HOME TO THE BEST ATHLETES IN THE WORLD

COMPETITION IS IN OUR BLOOD

Youtube

LAPIERRE IS HOME TO THE BEST ATHLETES IN THE WORLD

COMPETITION IS IN OUR BLOOD

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LAPIERRE IS HOME TO THE BEST ATHLETES IN THE WORLD

COMPETITION IS IN OUR BLOOD

LET’S INSPIRE EACH OTHER

THE FOUNDATION FOR EVERYTHING WE DO WITH OUR ATHLETES

CHALLENGE PEOPLE
TO DO THEIR BEST

THEY WILL ALWAYS TRY TO LIVE UP TO YOUR EXPECTATIONS

IF YOU WANT SOMETHING DONE RIGHT
DO IT YOURSELF !

BIKES DEVELOPED BY RIDERS FOR RIDERS

TAKE PART
IN SOMETHING
YOU BELIEVE IN

COLLABORATE WITH PEOPLE WHO SHARE YOUR VALUE
AND THE SAME COMMITMENT TO CONSTANT INNOVATION

CARE ABOUT PEOPLE

OUR RIDERS ARE IMPORTANT AND VALUABLE TO US

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INNOVATION IS

WHY ... WE GET UP IN THE MORNING
WHAT ... WE DO
HOW ... WE THINK

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INNOVATION IS

WHY ... WE GET UP IN THE MORNING
WHAT ... WE DO
HOW ... WE THINK

Youtube

INNOVATION IS

WHY ... WE GET UP IN THE MORNING
WHAT ... WE DO
HOW ... WE THINK

Youtube

INNOVATION IS

WHY ... WE GET UP IN THE MORNING
WHAT ... WE DO
HOW ... WE THINK

Youtube

INNOVATION IS

WHY ... WE GET UP IN THE MORNING
WHAT ... WE DO
HOW ... WE THINK

ELITE AND EVERYDAY RIDERS

EXPECT THE SAME FROM A BIKE
ALWAYS GOING HARDER, FASTER, STRONGER

 

OUR MISSION

BUILD THE PERFECT BIKES FOR ALL RIDERS

ELITE AND EVERYDAY RIDERS

SHARE THE SAME COMMITMENT TO CYCLING

 

OUR MISSION

CREATE THE BEST CYCLING EXPERIENCE FOR ALL RIDERS

ELITE AND EVERYDAY RIDERS

HAVE THE SAME FOCUS ON PERFORMANCE

 

OUR MISSION

DEVELOP TECHNOLOGIES WITH OUR PRO TEAMS THAT ENHANCE ALL RIDERS

MORE THAN A BRAND,
A NAME

 

“I grew up surrounded by bikes. During my youth I spent a lot of time at the factory in Dijon, France.

My dad did with me what his dad did with him: he made me work in the factory and experience all stages of production. I did everything: built wheels, laced spokes and even welding”

Gilles Lapierre, grandson of Gaston Lapierre, the founder of the company

“Taking over from my father only ever seemed a natural progression for me. But the pressure was clearly on my shoulders and it’s always tough to follow in the footsteps of a successful father. However I am driven by passion and excited with what we are doing every day.

Gilles Lapierre, ambassador for the Lapierre brand & family heritage.

 

I hope my grandfather would be very proud of what my father and myself have accomplished, and astonished at how far we have come..”

I myself am proud of my staff and of the amazing work we do together to design bikes for our professional riders and for our customers.

Innovation is in our blood, and is part of our DNA, along with our French heritage.”

Gilles Lapierre, managing director.

MORE THAN A BRAND,
A NAME